- Trade area grounded
- Competitors ranked
- Audience signal retained
Revenue operations for local media
Turn local opportunity into provable revenue.
Local Media Desk connects market intelligence, proposals, orders, creative, delivery, and reporting—so the campaign never has to start over at the next handoff.
Built for publishers, broadcasters, local media groups, and the teams that serve them.
One campaign recordEvidence and decisions stay connected
Every revenue handoffSell, fulfill, create, report
Client-ready by designFocused pages, not workspace access
Human-governed AIUseful speed with explicit approval
One connected campaign record
The handoff is where revenue is won—or lost.
Your CRM can remain the commercial system of record. Local Media Desk connects it to the campaign work that follows, carrying market evidence, the client decision, order detail, creative state, and performance proof all the way through.
- 01ResearchFind the signal
- 02PlanShape the market
- 03ProposeMake the case
- 04ApproveCapture the decision
- 05DeliverMove the work
- 06CreateClear every asset
- 07ProveShow the outcome
The complete desk
Everything the campaign needs to become revenue.
Broad enough to run the whole path. Specific enough to feel native to local media. Every capability below maps to a real product surface.
01
Research & intelligence
Walk into the pitch knowing the market.
Turn an account, website, or local opportunity into a source-backed brief your seller can actually use.
- Account discovery across local, public, web, audience, and economic sources
- Competitive landscapes, drive-time trade areas, ad activity, and site evidence
- Freshness, confidence, citations, and approved findings carried into the campaign story
02
Planning & sales
Build the recommendation and the reason to buy.
Connect catalog pricing, market evidence, package options, and the client narrative without rebuilding the work in slides.
- Evidence-backed proposals with clear package comparison
- Pipeline, commercial agreements, acceptance, and order handoff
- Companion web, PowerPoint, and PDF presentation decks
03
Orders & operations
Keep accepted revenue from getting lost in the handoff.
The order, line items, owners, blockers, and client requests stay connected as work moves from sales into delivery.
- Assignment queues with start, block, claim, and complete actions
- Fulfillment boards, dependencies, capacity, SLA, and owner load
- Inventory, delivery intake, and client-request triage
04
Creative Studio
Move every asset from brief to launch-ready.
Give creative teams the campaign context, generation paths, review evidence, and release gates they need in one visual workspace.
- Typed intake, brand context, briefs, versions, and asset packages
- Adapter-based generation across image, video, audio, and template providers
- Client review sessions, approvals, and portal-safe delivery
05
Client Proof
Give clients a place built for the decision.
Share branded, focused pages for proposals, creative, agreements, status, and reports—without exposing the internal workspace.
- Tokenized proposal review, feedback, acceptance, and signing evidence
- Creative approval, change requests, assets, messages, and campaign status
- A client portal shaped around approvals and performance—not software training
06
Reporting & leadership
Prove performance with the evidence attached.
Build decision-ready reporting from delivery and performance inputs, then share a fresh, traceable view with the client.
- Report studio, saved views, schedules, frozen snapshots, and branded client shares
- Target-versus-actual variance, evidence coverage, freshness, citations, and KPI gaps
- PDF, spreadsheet, and data exports plus forecasting, optimization, and authorized rollups
Political advertising operations
From advertiser declaration to public record.
Identity, evidence capture, classification, review, activation, delivery, and public proof stay connected. Local Media Desk organizes the record; it does not replace the legal judgment of the media organization or its counsel.
01 / Verify
Advertiser identity & eligibility
Start with the entity paying for the message, then retain the evidence behind every clearance decision.
- 11 supported advertiser and committee types
- FEC and state-PAC registry matching
- Treasurer, source-of-funds, and foreign-source attestations
- Evidence-backed KYC overrides and activation readiness
02 / Capture
Immutable creative evidence
Freeze what ran and where it led before review, with a durable record that does not depend on an expiring URL.
- SHA-256 creative ingest and append-only ad records
- Guarded landing-page capture and retained snapshots
- Animated-frame extraction, OCR, and visible-text evidence
- C2PA and content-provenance status
03 / Classify
Classification & disclosure
Separate message type, election timing, and disclosure obligation before a reviewer makes the call.
- Five-step FEC classifier with English and Spanish rules
- Express-advocacy and electioneering-window detection
- Federal and supported-state disclaimer composition
- In-ad, landing-page, one-click-away, and absent findings
04 / Decide
Independent review & launch gates
Turn evidence into accountable first- and second-review decisions before a campaign can activate.
- Independent dual-review queues and conflict controls
- Side-by-side creative, landing, text, and policy evidence
- Approve, reject, escalate, and documented override paths
- 15-gate readiness certificate for incomplete campaigns
05 / Operate
Jurisdiction, rates & delivery
Keep regulatory, commercial, and delivery evidence connected from planning through proof of performance.
- Federal, New York State, and NYC regulatory context
- Requirement decisions and regulator filing receipts
- Equal-terms rate snapshots and activation blockers
- Provider inventory, delivery, spend, and proof observations
06 / Publish
Public record & proof of publication
Publish a privacy-reviewed record for the public while preserving the operational proof behind it.
- Searchable register with publish, amend, and redact workflows
- Hash-chain integrity and signed researcher exports
- Committee, disclosure, integrity, rate, and policy monitors
- Template-based affidavit PDFs linked to retained ad records
A better client experience
Give the client a decision—not another login.
Proposal, creative, agreement, status, and reporting pages are designed to be opened, understood, and acted on. Your brand leads. The workspace stays behind the curtain.
- Branded, tokenized public shares
- Clear options, recommendation, and next state
- Approval, feedback, and engagement evidence
One system, role-shaped work
Everyone sees the campaign in their language.
The same source of truth becomes a guided seller path, an operator queue, a creative workspace, an admin control plane, or a clean client experience.
Path
From first signal to accepted campaign, one next action at a time.
Today
The work that needs attention now, with the shortest safe action.
Studio
Briefs, assets, reviews, versions, QA, and delivery readiness.
Control
Tenants, users, roles, integrations, jobs, and operational evidence.
Proof
Clear decisions, approved work, current status, and measured results.
Leadership sees pipeline, forecast, delivery health, and authorized portfolio rollups without crossing tenant boundaries.
Provider-agnostic by design
The tools around the campaign work as one system.
HubSpot and the named research sources are the connectors available first—not hard dependencies. CRM, research, creative, voice, and reporting providers plug into tenant-level adapters while the account, campaign, permissions, approvals, and audit model stay consistent.
CRM connectivity
Keep your CRM in the loop—not in the way.
Let the CRM remain the commercial system of record while Local Media Desk runs the campaign work around it. HubSpot is the first supported adapter—not the platform boundary.
- HubSpot today: inbound deal sync, signed webhook intake, and governed note writeback
- Accepted products and line items synchronized back to the connected CRM deal
- Tenant-scoped connector contracts, credentials, sync state, webhooks, and repair visibility
Full voice utilization
Talk through the work without creating a second workflow.When enabled
Voice augments the same durable Coach session used for text, so context, tool activity, approvals, and the visual transcript never split apart.
- Push-to-talk transcription, hands-free conversation, and spoken responses
- The same research, planning, proposal, reporting, and workflow tools available by text
- Explicit voice approvals with consent evidence; uncertain commands fall back to review
Research tools
Build the market brief from evidence, not tabs.
A provider-agnostic research layer combines local business, geography, public data, web, advertising, and search signals into reusable account intelligence.
- Current adapters include Google Places, Mapbox, Census, BLS, FRED, web/news, site, and SEO sources
- Ranked competitors, audience and economic context, ad activity, brand and landing-page evidence
- Shared provider contracts, budgets, source policy, freshness, confidence, citations, and approval before reuse
Political tools
Political advertisingOptional
Run high-consequence political work through a dedicated, permissioned operating path instead of forcing it through a generic campaign checklist.
- Advertiser intake, committee and treasurer evidence, funding eligibility, and foreign-national screening
- Rate comparability, policy monitoring, creative compliance, exception review, and approval gates
- Order-level audit evidence and public-file readiness with explicit publication permissions
Reporting & proof
From raw performance to a decision-ready story.
Reporting normalizes delivery, performance, research, and measurement evidence from connected sources into a frozen, reviewable snapshot before anything reaches the client.
- Report definitions, saved views, schedules, studio review, snapshots, replacement history, and client shares
- KPI target-versus-actual variance, trends, gaps, coverage, freshness, confidence, citations, and warnings
- PDF and spreadsheet reports; CSV, XLSX, JSONL, and Parquet explore exports; forecast and authorized rollups
Commercial depth
The product and proposal details stay attached.
Specialist commercial tools preserve the logic behind the recommendation from the first RFP through inventory, pricing, acceptance, and handoff.
- RFP upload, requirement extraction, catalog-fit scoring, and provenance-marked response drafting
- Products, packages, rates, benchmarks, seasonality, inventory units, holds, and footprint allocation
- Recommendation lineage carried into proposal options, accepted lines, CRM sync, and fulfillment
Built for consequential work
Serious controls behind a simple desk.
Local Media Desk is designed for the moments where a claim, budget, approval, asset, or report has to be right—and attributable.
Grounded before generated
Research, recommendations, proposals, and reports retain the evidence behind the claim.
People approve consequential work
The desk can prepare a command, but budgets, orders, releases, and client decisions stay human-governed.
Every tenant stays in its lane
Membership, role permissions, and row-level security protect tenant data; rollups require explicit authorization.
Client pages reveal only what belongs there
Public shares use scoped tokens, tenant branding, and client-safe language without internal IDs or workspace chrome.
See it on real work
Bring one live account. Put the campaign on the desk.
In a working session, we will map your current handoffs and show how research, proposal, approval, creative, delivery, and proof connect in Local Media Desk.